Should AI follow your process, or invent its own? A short guide to choosing between workflows and agents, and a game to try it out.

PUMA × Saltech at PEGA Innovate Munich 2026 At PEGA Innovate Munich 2026, Jonas Gubo, who leads Digital Governance at PUMA, and Gergő Koppány, Lead Developer at Saltech, took the stage together. They told the story of ARGOS: how PUMA turned fragmented, manual business partner processes into one governed platform on Pega, and went live in 94 PUMA entities in half a year. Watch the full session below. Further down you’ll find the key ideas and what other organisations can take

If you've spent any time working with Pega Customer Decision Hub (CDH), you know the power of its always-on brain. The "decisioning loop"—Evaluate, Present, Capture, Learn, Repeat—is the engine that drives personalized customer experiences. But truly grasping how each stage impacts the next, especially when new to the platform, can be a challenge. Explaining the "intricate dance" of eligibility rules, propensity models, and action prioritization is often easier shown than tol